Search Engine Optimization Techniques

We all want to see our websites ranking high on the search engine but what we often forget is doing a proper research on the search engine optimization techniques that will ultimately help us achieve that goal. But then SEO is such a vast and tricky field that most of us end up losing a track of things and do mistakes by choosing the wrong SEO strategy.

If you really want to succeed at search engine optimization, you have to replace your wrong strategy with the right techniques. Here are some of the most popular and effective search engine optimization techniques that have proved helpful in modern times.

-Focus On The Content

Earlier there was this notion that the design of your webpage should be attractive enough to engage the users but today, what rules a website is its content and nothing else. Nothing can boost your site unless you provide quality content.

Now, the key features of a good quality content are originality (not copying the content from some other site), informative (it should provide the users with valuable information) and relevance (you content should be relevant to the topic you have selected). Our website provides info on  digital marketing

Most importantly, while creating the content, focus on the users first and then focus on the search engine. It is only the users popularize a site that the search engine identifies it as valuable, so user-experience first.

-Choose The Right Keyword

Keywords have always been an integral part of the search engine optimization process. In some or the other way, SEO always revolves around the right keyword. Do a proper keyword research and choose the most targeted keyword for your content.

You can include the keyword at various places on the web page but in a sensible way of course.

Placing the most-targeted keyword in the Meta Description definitely make a page search engine friendly. You can also place the keyword in the title, preferably at the beginning so that appears on the search results when a user types the keyword.

Right keyword density is very important. Make sure you do not focus on the keyword density blindly. According to rule, 2% to 3% keyword density is perfect and more or less than that can affect your ranking negatively. In simple words, you must avoid keyword stuffing at all cost.

-Focus On Your On-Page Optimization

Optimizing the on-page ranking factors such as the content (that includes text, images, videos and infographics), HTML codes, Meta Tags, title tags, headlines, Alt tags, etc. can immensely benefit your website

Your Title Tag should not exceed more than 10 -12 words and should be unique for every page on your site. A short and crispy title often works wonder. Do not forget to optimize the title by including you most-targeted keyword.

Your Meta Description should be within 25 to 30 words and it should include the relevant keyword you are targeting for that page. While indexing your page, the search engine will display the Meta Tag on the SERP, so make it is valuable, relevant and catchy.

Similarly, the Headings on the page are also equally important in making your page search engine friendly. Usually, the H1 heading is considered most relevant so make you pace the targeted keyword in that heading. H3 heading is also relevant and is a prominent on-page ranking factor.

-Work On Your Site’s Navigation And Internal Links

User-friendly navigation is always an attraction and helps engage the audience but it is also important to optimize your site’s navigation and link structure so as to make sure that the most important pages on your sites ranks first.

Often, due to lack of proper knowledge of SEO, website owners fail to realize that the unimportant pages on their sites rank high leaving behind the important and targeted pages which significant affects the site’s PageRank flow.

You have to run an audit to identify the unimportant on your site and use the “No Index” code or “No Follow” code for those pages so as to tell the search engine not to index that page. This strategy helps redirect the page rank flow to the most valuable pages on your site. Such ranking will ultimately help your site gain more traffic.

-Instead Of Buying, You Better Earn The Backlinks

Often, website owners tend to buy links or send backlink requests but the best strategy that goes a long way in boosting the overall reputation of the site is earning the backlinks. There’s nothing like other reputed websites identifying your site as valuable and linking back it.

There are many link building tactics that are already in the verge of extinction. Earning the backlinks gives credibility to your site so you should try out various organic ways to gain more audience. Providing valuable content and sharing it on social media is the best strategy as it enables more people to read and share your content on their network.

Increase your network by following audiences who are talking about the subject you are dealing with. This easily attracts the audience towards your content and this highly increases the chances of their rewarding you with a backlinks.

-Choose A Responsive Design

With the increased use of mobile devices, the need for a responsible web design has increased greatly; so much so, that even the major search engines have also started giving more credibility to the responsive websites. A responsive design not only makes your site accessible to mobile audience but also lets people know that you are aware of the latest technology and utilizing it to offer a better user-experience. These days, a responsive web design is considered one of the most important ranking factors.


There you go. These are some of the most important search engine optimization techniques that you must follow so as to help your site rank properly on the search results. There are many other SEO techniques that I haven’t discussed but the ones discussed above are crucial and if you follow them, you will definitely benefit.